ikigeragezo
Igerageza rya SEO: Gusesangura Iterambere ry'Igerageza mu Gushaka Ubwiza
Gushaka ubuhinga bwo gukoresha moteri (SEO) ni ikintu gihambaye mu kwamamaza kuri digitale, kuko bifasha ubucuruzi gushiramwo amapaji y’ibisubizo vy’ubushakashatsi (SERPs){. Rero, kuguma ku rugero rwo hejuru n’imigenderanire ya nyuma ya SEO ni ikintu gihambaye cane ku bacuruza baguma ku rubuga rwabo rwo kuri internet no ku nzira y’uruja n’uruza.
Mu myaka ya vuba, hariho iterambere ryinshi mw’isi ya SEO. moteri z’ubushakashatsi ziriko ziratera imbere kandi ziriko zirashira imbere ubumenyi bw’abakoresha kuruta uko vyari bimeze, mu gihe ubuhinga bwa kera bwa SEO nk’ugushiramwo amajambo y’ingenzi no guhuza uburimyi buriko buratakaza ubushobozi bwavyo. Iki kiganiro kizosuzuma bimwe mu bintu bihambaye cane SEO n’ingene ubucuruzi bukeneye kuzirikana mu 2021 no kure y’.
Ubwenge bw'ubuhinga bw'ubuhinga (AI) muri SEO
Ubwenge bukoranye n’ubuhinga buriko burahindura uburyo moteri z’ubushakashatsi zikora no gushiramwo imbuga . RankBrain ya Google ni ubuhinga bwo kwiga kw’imashini mu myaka mikeyi bwacitse ikintu ca gatatu gihambaye cane mu gushaka Google . RankBrain ikoresha AI kugira ngo umuntu atahure umugambi w’ukoresha no gutanga ibisubizo vyiza cane.
Ubucuruzi burakeneye guhingura ibintu bihuye n’ivyo abakoresha bakeneye n’intumbero yo kurondera mu 2021. ubushakashatsi bw’amajambo bukwiye kwibanda ku kurondera amajambo y’ingenzi y’umurizo muremure yerekana intumbero iri inyuma y’ugushakashaka. Mu gutuma ibintu bikomeza ku bijanye n’intumbero y’ukoresha, ubudandaji burashobora gushirwa mu rutonde rw’abashaka, no kwongereza ubushobozi bwo guhindura .
Ibimenyetso vy'ibimenyetso
Ivyiyumviro vy’abantu biriko birarushiriza gukundwa cane kuri SERPs, biboneka hejuru y’ibisubizo vy’ubushakashatsi no guha abakoresha inyishu zica ku bibazo vyabo . N’ibice birenga 50% vy’ugukanda ku bisubizo vy’agaciro kuri Google, ubudandaji bukeneye kwibanda ku kuronka nk’inzira{3}} Kugira ngo ivyo bishikeko, ubudandaji bukeneye guhingura ibintu vyishurwa ibibazo vy’abakoresha bose kandi bifise ukuri.
Inyubakwa n'uburyo
Inyubakwa y’ihuriro riguma ari igice gihambaye ca SEO. Ariko rero, ivyiyumviro vyahindutse kuva ku bwinshi gushika ku buryo bw’uburyo. Gushaka moteri z’ibanga ubu zishira imbere amahuza y’inyuma ku mbuga zifise ububasha, zifise agaciro kanini. Ubucuruzi bukwiye kurondera kwubaka ubucuti n’imbuga zizwi mu bijanye n’ubuhinga bwa none kugira ngo zishobore kuboneka kwabo ku rubuga rwa interineti n’ubushobozi bwavyo. SEO .
Ivy'Ivyiyumviro vy'Ivyiyumviro
Index y’urubuga rwa mbere bisigura ko Google yatanguye gukoresha verisiyo y’urubuga nk’inkomoko yayo y’intango kugira ngo igere ku rutonde rw’ibintu bishirwa ku rutonde rw’ibintu vyose ku rubuga rwa interineti ruva ku bikoresho vyose vy’urubuga, kandi Google iriko irashira imbere ubumenyi bw’abakoresha ku bakoresha telefone{2}} Ubucuruzi bukeneye kugira ubuhinga bwo gukoresha telefone ngendanwa no kumenya neza ko urubuga rwabo rwihuta ku bikoresho vy’amatelefone ngendanwa. ibiharuro.
Ijwi ry'Ugushaka Ijwi
Umubare w’ugushaka kw’ijwi uriko uragwira, kandi ubucuruzi bukeneye gutuma ibintu vyabo bigenda neza ku bijanye n’ugushakashaka kw’ijwi. Ijwi ry’ugushakashaka ritangura n’ugutahura ingene abantu bakoresha ubushakashatsi bw’ijwi kugira ngo baronde amakuru no gutuma amajambo y’ingenzi n’amajambo y’ingenzi y’umurongo muremure . Ubucuruzi bukwiye kandi kwiyumvira gushira mu ngiro ubuhinga bwo gushakisha amajwi, butanga ubuhinga bwo gushakisha amakuru y’inyongera ajanye n’ugushaka kw’ijwi.
SEO y'ubuhinga
SEO y’ubuhinga yerekeza ku gutuma ibintu vyo ku rubuga bigenda neza, nk’umuvuduko w’urubuga, ubushobozi bwo gukwegakwega, n’umutekano. Google yaratomoye neza ko SEO y’ubuhinga ari ngirakamaro kugira ngo umuntu ashobore kuroranirwa. Ubucuruzi bukeneye kumenya neza ko urubuga rwabo rushobora gukoreshwa neza, rugakoresha ubuhinga bwa schema, kandi rufise uruja n’uruza rwa HTTPS.
Iciyumviro
SEO irabandanya gutera imbere, kandi ubucuruzi burakeneye kuguma n’iterambere rishasha kugira ngo bugume bugaragara kuri internet no gukwegera uruja n’uruza rw’abantu rubereye. Mu kwibanda ku mugambi w’abakoresha, gutuma habaho amatelefone ngendanwa, kwubaka amahuza y’agaciro kanini, no gushirwa mu ngiro uburyo bwiza bwo gukora SEO, ubucuruzi burashobora kuguma imbere y’amarushanwa no gushirwa ku rwego rwo hejuru ku SERPs.